Guiding Principles

The foundation of Johnson Development Associates, Inc., part of The Johnson Group, is our shared Guiding Principles. These principles are not independent of our business; they are the core of the business. Our Guiding Principles provide the framework for how we make decisions and execute strategies, and we cannot succeed in our business endeavors absent of these principles. 

We create value for our team members, partners, customers, and communities by acting in accordance with our Guiding Principles, which ultimately leads to a stronger company culture and better business performance.

Watch the Video


Words from our Founder:
"If we effectively model
these principles and
reinforce them with
our processes,
we will create
a stronger culture
and a stronger team
that will drive
our future success
and drive
greater value creation."

- George D. Johnson, Jr.


Our Guiding Principles


Conduct all business in an honest, forthright, and ethical manner.


Honor commitments and develop enduring relationships grounded in mutual trust, respect, service, and reliability. This applies to customers, teammates, investors, financial partners, vendors, and our communities.


Recognize what we do not know, actively seek knowledge and guidance in our decision making, and acknowledge, learn, and grow from our mistakes.

Principled Entrepreneurship

Create long-term value by anticipating opportunities for profitable growth, satisfying the evolving needs of the customer, and embracing change while striving for continuous improvement. Exercise sound judgment and take calculated risks to deliver superior results.


Be decisive and passionately pursue opportunities with a sense of urgency while continuously adapting and refining strategies.


Reach our full potential by developing our talents, earning meaningful responsibility, and overcoming challenges as a team and find purpose in the positive impact we have on our business, family, and community.

Play Video

Learn about
Guiding Principles


"Our Guiding Principles are meant to guide the way we think but give us the freedom to act. They spell out what we value above all, and that knowledge gives us the freedom to act decisively, to act boldly, to trust each other, and to work together to continue to grow this company."

Rob Rain

President, Industrial and Self-Storage Divisions

"There's a culture that is young and vibrant, and everyone wants to do the best job possible. The Johnsons really foster that."

Blake Spencer

Chief Financial Officer

"At JDA, they really do things right, they have a lot of integrity, they don't cut corners.  When you couple that with a great team and good quality people, it's a win-win situation."

Miguel Villareal

Development Manager, Industrial Division

"I think the quality of the individuals with such high integrity fuels the success of Johnson Development."

Susan England

Payroll Administrator

"The best is yet to come. I'm not exactly sure what things will look like, but based on the current momentum that's really been generated in the last several decades, there's no reason to expect anything other than continued growth and success."

Josh Jones

Director of Real Estate, Industrial Division

Error Message